Experimentation
Scaling A/B testing across squads
Framework, governance and reviews that turned occasional tests into a continuous learning program across product teams.
zooplus · e-commerce
Projects
Selected work.
A handful of initiatives that show how I connect analytics, experimentation and product decisions. Client-sensitive details are summarised - happy to go deeper in a call.
Mobile analytics
Rebuilding the mobile measurement layer
Unified event schema and tagging plan across native apps and web, so squads compare like-for-like customer behaviour.
zooplus · mobile & web
Product discovery
Data-informed roadmap for a booking flow
Combined session analytics, funnel diagnostics and qualitative research to reshape a high-traffic booking experience.
Costa Crociere · travel
Data culture
From dashboards to decisions
Rituals, templates and dashboards that helped stakeholders reach for evidence instead of opinion in day-to-day product calls.
Cross-company
Want the long version?
I can walk you through metrics, trade-offs and what I'd do differently.
Get in touch