Experience

Nine years across e-commerce, travel and media.

A path that started with analytics consulting and grew into end-to-end product ownership - always keeping evidence close to the product decision.

Career timeline

April 2026 – Present

Zooplus

Product Owner, Tracking & Experimentation Platforms

2023 – April 2026

Zooplus

Digital Analytics Manager, Mobile Apps

2022 – 2023

Zooplus

Onsite Projects & Optimization Manager, Italy

2020 – 2022

Costa Cruises

Digital Analytics Manager

2018 – 2020

H-FARM (now Jakala)

Digital Analytics Consultant

2018

Datrix

Digital Analytics Consultant

2017

Digital Coach

Product Analyst

Skills

Product

  • Discovery
  • Roadmapping
  • OKRs
  • Stakeholder alignment
  • Agile / Scrum

Analytics

  • Adobe Analytics
  • GA4
  • GTM
  • Amplitude
  • Advertising Analytics
  • SQL
  • Dashboarding

Experimentation

  • A/B testing
  • Optimizely
  • Adobe Target
  • Hypothesis design
  • Statistical rigor
  • Learning loops

Domains

  • E-commerce
  • Travel
  • Media
  • Mobile apps
  • Banking
  • Automotive
  • Consumer Goods

Languages

Italian
Native
English
Professional
Spanish
Professional