Who I am
A Product Owner who grew up inside analytics.
I started my career implementing tracking and dashboards for large e-commerce and media brands - Adobe stack, Google stack, everything in between. Over 9 years I moved closer to the product: from measuring what teams shipped, to helping them decide what to ship next.
Today I own the roadmap for tracking and experimentation platforms · the infrastructure that lets product and marketing teams trust their data and test with confidence. I've spent the last 4+ years at Zooplus and previously at Costa Cruises, H-FARM (Jakala) and Datrix.
- Role
- Senior Product Owner
- Focus
- Data-driven digital products
- Base
- Madrid · working across EU
- Languages
- Italian · English · Spanish
HOW I WORK
The TRACE loop
Five steps I use to turn analytics into product decisions — refined over nine years across e-commerce, travel and media.
Target the decision
Work starts from a decision someone has to make, not from a metric someone wants to see.
Reduce the scope
The smallest release that can still teach us something. Two weeks of evidence beat three months of specs.
Arm the surface
Instrumentation designed before launch, never bolted on after. What you can't measure on day one, you'll argue about on day thirty.
Call it
Data frames the choice, product judgement makes it. An inconclusive test is still a result.
Embed the learning
Findings go back to the team as a rule of thumb, not a slide. That's the part that compounds.
See the loop applied Scaling A/B testing across squads